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April 2009 |
newsletter
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Welcome to the ekmSystems Newsletter. Every month we keep you updated with company news, topical and current articles, a feature shop review and tips on how to get the most out of your ekmPowershop.com account.
Inside this Issue:
We would love to hear your feedback, please email us via newsletter@ekmsystems.co.uk.
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Ebay import/export (Beta) now live on ekmPowershop
 Ebay traders will be happy to hear that they can quickly and easily import their products and categories from their Ebay store to their ekmPowershop, and vice versa.
ekmPowershop attracts dozens of eBay traders each month, looking to diversify their business and set up an online shop.
Now, any ekmPowershop customer with an Ebay store can import their products and categories quickly and easily through the new eBay integration. The feature also allows for products from the ekmPowershop to be populated in the eBay store.
This is a new feature still in its beta stage, so please do provide feedback if you have any problems or any suggestions for improvements.
Support
For assistance using the new tool please feel free to contact support@ekmsystems.co.uk or refer to the eBay import/export support guides on the ekmPowershop website:
This is a new feature in its Beta stage, so if you have any feedback we would greatly appreciate it via our community forum on this dedicated section (click here).
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2 months FREE email marketing for all ekmPowershop customers
 After months of intensive development, our powerful email marketing software, ekmResponse is nearly ready for its full launch.
We have had a handful of private beta testers using the new software for a couple of weeks now, so many thanks to those people.
On Monday 11th May we will be opening the platform up to all ekmPowershop customers for FREE FOR 2 MONTHS. This will be the Public Beta stage. All ekmPowershop customers will be allowed to send 2500 emails per month over the Beta period (2 months).
We know many of you use email marketing software, and in many instances part with a sizeable sum of money each month for doing so. ekmResponse promises to be the most cost effective solution of its kind on the market. And for ekmPowershop customers only: we will give you 2 MONTHS FREE usage of our new email marketing software.
For more information, or to register for your 2 FREE MONTHS of ekmResponse please email sales@ekmsystems.co.uk or call us on 0871 230 7116. |
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This month's Customer Spotlight features Peter Botwright from Wested Leather...
Wested
www.wested.com
Tell us a little about yourself/your business.
My name is Peter Botwright and I am the owner of Wested Leather Co a costume company specialising in the Film and Television industry. It is a small "family" run business employing skilled craftsmen and designers who work collectively to hand craft garments in SUEDE, LEATHER, SHEEPSKIN and CLOTH.
Why did you setup your business, and what do you hope to achieve?
In 1978 I was a maker of leather jackets and was approached to make a special jacket for Robert Mitchum by Bermans & Nathan a costume company.
They were so pleased with the result that they tested us again with Santa Claus (Dudley Moore) and then onto Star Wars, Bond films, Indiana Jones
and many more. It was not until about the mid 90’s did the world of web pages
and internet sales hit us when someone asked for an Indiana Jones Jacket.
We made a somewhat primitive web page and started selling Indiana Jones Jackets worldwide and that really took off. We no longer advertise our shop although customers are always welcome but concentrate on our web presence which is an ever growing world wide market and in which we have a niche presence which we hope will continue to grow in the future.
Why did you choose ekmPowershop.com?
It became clear that we really needed a shopping cart and having tried several bolt on carts in 2006 we opted for an ekmPowershop standard design web hosting. I was pleasantly surprised how easy it was to load, alter or delete and be able to keep an itemised record of all sales.
It has grown so much that in 2008 we commissioned ekmPowershop to make a more professional custom design. It was so easy to talk with the folks creating this and getting across to them the look we wanted.
The result was more than I expected for the money and I have had many favourable comments on its design.
Do you have any "top tips" for using ekmPowershop.com, and ecommerce in general?
The art of ecommerce is a bit of a minefield and it is imperative that the
product stands out as the one people want. A professional looking webpage and Submission to search engines is essential and of course this is included in the ekmPowershop package. Communication with the buyers must be quick, with customer relations being fair; to ensure repeat or referred business in the future.
How successful has your online shop been?
Our online shop has been very successful and is now the core business with turnover having doubled in the past 3 years. We still make costumes for Film and TV but that is now a bonus and not our main income.
Would you recommend ekmPowershop.com to others?
I would, and I have done to so many of my friends who want to take the leap. ekmPowershop.com is the only one I would recommend as they have made my life so easy!
Do you have any other comments you feel might be useful?
I would thoroughly recommend ekmPowershop to others providing they are not in my line of business. Why encourage the competition! |
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SEO: Are you using H1 tags?
ekmPowershop auto generates H1 tags on your product pages, derived from your product name. However for the main page, extra pages and category pages there are no H1 tags by default. This is due to the varying nature of the content you might want to include in the tag.
What is a H1 tag?
A H1 tag is very much like the headline on a newspaper page/article; it provides a quick outline of the content for your web page. Like a newspaper headline is the first thing you read when you read an article, a search engine spider will read your H1 tag before your content. The key obviously is to make the content which follows, match your H1 tag and as well as the other elements of SEO on your webpage.
Are they important?
The use of H1 tags is important for SEO - the extent to which is always debated. However it is on the list of things to do if you want your website to gain maximum exposure.
Don't worry if you cannot add these yourself as we are here to help. Our custom design team can insert these for you for a nominal fee, or our support team can advise you how to do this for yourself. For advice on this please feel free to contact us on support@ekmsystems.co.uk. |
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Looking Good?
Sometimes it is difficult to see your own online shop objectively. However many, if not all ekmPowershop customers will have shopped online for products. Be it for presents, commodities, essential items etc.
What made you buy?
The price is obviously a massive factor. But if you think a little further into which website you chose to buy from, isn't it commonly the most professional looking website - the one that essentially looked the best? Now apply the same method to your own website - does it look the most professional? Does it look the best? And if it did, how many more sales would you get?
400% increase
Most of our custom design customers see around a double in conversion rates. However in some instance, where the end design is so much better than the original efforts, ekmPowershop owners have reported upto a 400% increase in sales - FROM THE SAME TRAFFIC!
Your site can look like any of these for as little as £700 + VAT. We hope this portfolio shows you just how capable the ekmPowershop platform is for selling almost any products on the internet with a bespoke, fully customised design.
If visitors feel positive about the design, then they will feel positive about the content of the site. They go hand-in-hand and this ultimately makes or breaks a sale. Distinctly average sites are soon forgotten.
If you would like a quote for design work, be it for minor alterations or fully customised templates please feel free to email David Sharpe or Stephen Edwards, our Web Design Sales Team on sales@ekmsystems.co.uk or speak to them in person on 0871 230 7116 option 1.
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Ekm Systems Ltd.
Unit 6 Arkwright Court
Commercial Road
Darwen
Lancashire, BB3 0FG
t: 0871 230 7116 e: sales@ekmsystems.co.uk |
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