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Ekm Systems Newsletter

31st July 2009

newsletter

featured article company news spotlight top tip showcase

Welcome to the ekmSystems Newsletter. Every month we keep you updated with company news, topical and current articles, a feature shop review and tips on how to get the most out of your ekmPowershop.com account.

We would love to hear your feedback, please email us via newsletter@ekmsystems.co.uk.
Featured article

Should online retailers be thankful for the recession?

ekmPowershop

Shopping online is set to more than double by the end of 2011 (PayPal Inc 2009). Whilst the rest of the economy limps along: how have industries from finance, travel, white goods, cars, clothing (the list goes on) managed sustained growth, month on month?

Traditional retail in the UK will show signs of recovery by the end of 2011, according to the PayPal UK Online Retail Report, conducted by Experian. No coincidence either, that 2011 is expected to be online retail's strongest year ever.

So how and why has the online sector benefited from the nation's economical plight - specifically online retail?

An element of 'considered consumption' is attributed to the online retail sectors steady growth - seemingly unaffected by the recession. Obviously now that credit and 'easy money' are no longer fuelling our spending habits, we have to really think about what we need over what we want.

Carl Schleibe, Managing Director at PayPal UK would certainly concur: "As we all try to make our budgets work harder during the recession it is hardly surprising many of us have headed online to seek a better deal. In fact almost nine million of us now shop online at least once a week."

And if we really want that new skirt, latest phone or a new car - we really have to shop around. Saving money and finding the 'best deal' matters a lot more to consumers than it did 18 months ago. Yes, we are living within our means (a new concept for younger generations) and have therefore become a nation of bargain hunters.

And the place to go when comparing prices and looking for the 'best deal'? If you're reading this - you know the answer already.

Company news

Moneybookers offers 1 month's free processing...

Want free access to 9 million customers and the chance to boost your revenue sky-high?

The Golden Key is designed to boost your sales. Moneybookers, one of our preferred online payment solutions, gives you the unique opportunity to promote your e-business to the Moneybookers database for free*.

Moneybookers rates

This campaign is exclusive to all ekmPowershop merchants, giving everyone the chance to dramatically increase their exposure and sales.

How it works:
Moneybookers will draw a winner among merchants who sign up and activate Moneybookers payment solution before the 31st of August 2009. The winner will then enjoy a Top Marketing Position in Moneybookers shopping directory for one month as well as a special mention in the Moneybookers newsletter, sent to millions of customers.

Don’t miss this free exposure opportunity

Sign up now!

*Terms and conditions apply

Customer spotlight

This month's Customer Spotlight features Debbie Davies from Just 4 Leather...
Spotlight

Just 4 Leather

www.just4leather.co.uk

Tell us a little about yourself/your business.
Just4Leather evolved from a business started some 4 years ago selling quality leather products to High Street stores in bulk, direct sales at Country Shows and then online.

There are three partners all adding value to the business with their own unique brand of professionalism. Debbie has over 28 years of IT/internet experience, Kartik with 25 years experience of procurement/logistic and sales both to small businesses and large high street stores and Dale ( Debbie’s husband) with 35 years of marketing/sales and consultancy skills. Just4 Leather was born out of a vision to provide customers with high quality personal leather products at affordable prices. After selling quality value for money leather products for some years we realised that people wanted a product that was different from the average high street/internet shopping experience and were willing to pay more for something unique.

We sell many well known names such as Kenneth Browne, Prime Hide, Ashwood & Rowallan just to name a few.

Combining all these factors Just4Leather has become a significant player in the online retail business selling high quality personal products with Amazon, our online website, ebay and in partnership with D2D Products – D2D being our first ekmPowershop.

Why did you setup your business, and what do you hope to achieve?
Again, we realised that people wanted something different from the norm and were willing to pay a bit more to have a high quality leather product that was unique, of beautiful design but more important was “fit for purpose” and would always be fashionable.

Our goal is to be recognised as a company that provides high quality designer personal leather products that are different, provides excellent customer service and known to continue providing innovative new designer products.

Why did you choose ekmPowershop.com?
Already had a website of sorts and was looking for something with a shopping cart feature – found ekmPowershop. – I was upgrading my PayPal account and came across ekmPowershop – looked at and played with it and have never looked back - I guess it was the ease of use that really appealed to me especially after comparing it to my first website attempt.... could not believe how quick & easy it was to set and shop and be open for “business”.

So happy that I opened a second shop (aka Just4Leather) last year…

How has your experience with ekmPowershop.com been?
Great… my knowledge has grown, with some things slower than others, I have a background in networks – large computer systems – but it not really much use here…I love the ekmCommunity forum loads of advice and help from like minded people

I have contacted ekmPowershop a few times – I tend to use emails as they are better for explaining issues etc – and I have always had a fast response and “courteous” replies (even when the problems have been very trivial, some of my own doing..!!) 

How successful has your online shop been?
It has been hard work.. photographing, chasing suppliers more photographing and of course the SEO side of things. We seen a steady growth in sales over the last 6 months so yes it’s been successful but there is still a long way to go.

Hopefully with our new shop design, by Peter of ekmWebDesign, sales will keep increasing

Would you recommend ekmPowershop.com to others?
Yes and already done so…more than once, at least one person I recommended ekmPowershop to is now an ekmPowershop owner…

Top tip

twitter

Are you tweeting?

Social networking is a huge part of the online marketing mix. It serves as both an SEO resource, and obviously as an extra outlet for you to communicate with your customers, followers and interested onlookers.

Integrating your business's twitter attributes to your ekmPowershop can both bolster traffic and boost your search engine rankings.

So why not get your twitter widget today? Feel free to email us or speak to a member of the team on 0871 230 7116.

Design showcase

Bespoke designs increase sales by up to 400%

In extreme cases where a website's original look and feel is a little... plain and basic, a custom design has bolstered sales increases of over 400% - for the same rate of traffic.

Even in the worst instances, shop owners always see a lift in conversion rates, and ultimately: they make more money.

When you buy online - does the look and feel play any part in the decision you make to enter your personal, sensitive data (credit or debit card details)? Of course it does. Badly designed sites look untrustworthy - consider this if your online shop currently enjoys a steady stream of traffic. You should and would be making more money!

Every online business in the custom design portfolio has benefited massively from the enhancements a bespoke design package has brought to their online shops. We think you might agree, they also look rather fetching:

Custom Design Portfolio

We have many more examples to show you from recent month's custom design work. Please feel free to contact us for an example of a stunning website in your industry today.

Your site can look like any of these for as little as £599 + VAT. We hope this portfolio shows you just how capable the ekmPowershop platform is for selling almost any products on the internet with a bespoke, fully customised design.

If visitors feel positive about the design, then they will feel positive about the content of the site. They go hand-in-hand and this ultimately makes or breaks a sale. Distinctly average sites are soon forgotten.

If you would like a quote for design work, be it for minor alterations or fully customised templates please feel free to email Julia Gatehouse or Stephen Edwards, our Web Design Sales Team on sales@ekmsystems.co.uk or speak to them in person on 0871 230 7116 option 1.

Ekm Systems Newsletter
Ekm Systems Ltd.
Unit 6 Arkwright Court
Commercial Road
Darwen
Lancashire, BB3 0FG

t: 0871 230 7116 e: sales@ekmsystems.co.uk

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www.ekmsystems.co.uk

 

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